Sharp, Calm, Curious

A strategist and storyteller translating science-backed ideas into social content that resonates. Created as part of my application for the Senior Social Media Manager role.

A creative concept built for The Mind Company. Exploring how the brand can connect, engage, and grow across channels–by Julia Roy.

Social Strategy
for The Mind Company

Full Strategy Doc

Social Content – Designed for You

Short Video Reel & Copy

We're here. 🧠✨

Same mission. Bigger vision. Three science-backed apps designed to bring mental fitness to every mind, every day.

You might know us as Elevate Labs. Today, we're The Mind Company—and we're building something bigger than brain training.

🧠 80M+ downloads across our portfolio

⚡ Elevate — Sharpen your focus

🌊 Balance — Find your calm

✨ Spark — Feed your curiosity (coming soon)

Mental fitness isn't a trend. It's a practice. And we're here to help you build yours—3 minutes at a time.

Welcome to The Mind Company. Let's get mentally fit. 💪

#MentalFitness #TheMindCompany #BrainTraining #MentalWellness #NewBeginnings #ElevateApp #BalanceApp #CognitiveFitness

Instagram Carousel & Copy

Feeling foggy?

Here's your 6-minute mental fitness routine. 🎯

Swipe for the complete stack that takes you from scattered to centered:

🌊 3:00 — Balance (Downshift)
Press play. We'll count the breaths. Just 180 seconds to reset your nervous system.

⚡ 1:30 — Elevate (Reading Rep)
One focused drill. No timer pressure. Sharpen reading speed or working memory before you tackle that email.

✨ 1:30 — Spark (Curiosity Ping)
One puzzle. One insight. Leave a little bit wiser than you started.

That's it. 6 minutes. Calm → Sharp → Curious.

The best part? You can do this before your coffee finishes brewing. ☕

Try the trio: Link in bio to download all three apps.
Start your stack today.

1/1

A Moment of Clarity — on TikTok

The world’s loud.

Distractions multiply, attention fractures, and our minds rarely get a moment to rest.

At The Mind Company, we believe every mind deserves moments of stillness and strength — space to think clearly, focus deeply, and learn for life.

Our apps — Elevate, Balance, and Spark — are built on science and designed for real life. Together, they form a new kind of wellness routine: mental fitness for every mind.

Every exercise, meditation, and learning moment is designed to make your mind a little stronger, your focus a little sharper, and your days a little calmer.

We’re here to help you tune back in.

Because when your mind is clear, everything else follows.

The Mind Company — Science for Every Mind.

Pinned comment: What helps you quiet your mind lately?

Both short-form video and swipe carousels are perfect vehicles for micro-learning — the exact space where The Mind Company can own attention.

Included in my application for the Social Media Manager role.

Behind-the-scenes explorations while experimenting with AI visuals for The Mind Company aesthetic.

Thanks for taking the time to explore my ideas. I’d love to discuss how we could bring more science-backed calm and curiosity to millions of minds — together.