I'm a Social Marketer + Storyteller
This isn't just a portfolio. It's a proof of concept.
Hello Celo. I'm Julia Roy. I made this for you to accompany my application to the Marketing Associate Social Media and Influencer Marketing role. Following your brand guidelines, I used my AI tools to show you what I can do.
Let's build something brave and expand the boundaries of what a financial brand could feel like together. You bring the opportunity, I'll bring the vibes.
Why I'm completely obsessed with Cleo
I’m applying to Cleo because your mission hits two things I care about: helping people feel more empowered in their lives, and doing it through creative, culturally relevant content.
I believe money wellness should feel empowering and warm—and that’s exactly what I build.
I used ChatGPT, Sora and Canva to create mock brand content for your socials
You bring the platform, I'll bring the creative ideas, skilled management of social media channels, and execution of influencer marketing.
I speak "Cleo." My tone is bold, witty, and human-first. From Sora prompt to mockup: I turn ideas into visuals in hours, not days.
She used to fear the receipt
Now she walks out with a budget
and her dignity.
No surprises. No shame.
Just calm, clear, financial control.
That's Cleo.
Uncovering influencers using Modash
I would also tap into...
TikTok Creator Marketplace: Using filters (niche, engagement rate, audience demographics) to identify rising micro and mid-tier creators.
Instagram Explore + Reels Tab: Tracking who’s consistently showing up across trending audio, challenges, or visual formats.
YouTube Shorts + Recent Collabs: Spotting emerging creators getting traction through partner content or brand integrations.
Pro tip: Hot creators = not just follower count, but velocity of growth + creative originality + aligned audience
I have dedicated my marketing career to managing brands' social media presence
From executing influencer campaigns to creating short-form video that connects—I see Cleo as a place where I can bring my strategic brain, creative instincts, and continually improving AI skills to the table.
Lowkey obsessed with your mission
Helping people feel good about money? Yeah, I’m all in.
Cleo isn’t just building a product—it’s shifting a mindset. That’s rare. That’s important. And that’s exactly the kind of work I want to be part of. Whether it’s crafting scroll-stopping content, spotting rising creators, or jumping in wherever I’m needed, I’m here to do the job with brains, heart, and hustle.
